Armor All is the leading brand in the automotive appearance category. Their Original Protectant Wipes product was facing a challenge from a key retail partner that was about to introduce private-label wipes at about half the price, while reducing Armor All’s facings. We countered with our “Trust the Viking” campaign. The Viking logo comes to life to tell loyal users, “Here I am working my canister off to clean and shine,” and not to use those “copycat wipes.” We also support the other Armor All products with a newly designed website, digital banners and social content.