Car A/Cs don’t last forever. Typically, older cars (5-7 years) will need to get their A/C recharged to get it working again. What a mechanic charges for that service gets our target audience even more steamed. While A/C Pro is the leading brand of DIY car A/C rechargers, cheaper competitors had begun to enter the market. We had to reinforce the fact that A/C Pro is easy, effective and economical.