Tis the season...for people to dress like Santa and act a fool! Check out this week’s trend to see why dressing as Santa doesn’t always come with the holiday cheer it once did.
From the Mannequin Challenge to the ads you see on the way to work, a lot of modern experiences are made to be shared – on social media, that is.
The recent election has prompted many conversations, but we want to talk about the one lesson that hasn’t yet garnered much discussion: you don’t win on RTB’s.
What would George Orwell think? Dystopia is big once again in entertainment, this time with a surprising new audience. Check out why teens are getting so excited about a bleak future in this week’s trend.
Last week we asked you to vote on whether you’d be shopping — or boycotting — Black Friday. As more and more consumers reject Black Friday, some brands are going their own way. Check out BYO Black Friday.
Check out our trend of the week on the revolt against Black Friday’s expansion and commercialization. When is enough enough? Are you shopping on Black Friday?
We are taking a break from our regularly scheduled trend reporting to discuss the failure of predictive data in this week’s election…
what can marketers learn? Check out Data Disaster.
Wine and cheese? What about stout and chocolates? Check out how drinkers, brewers, and party-hosters alike are taking cues from wine by pairing foods with craft beer.
Brands are building their business models on experiences that are meant to be shared simultaneously by onsite and offsite audiences…what happens when IRL meet WWW?
Young women support brands that are empowering… unless they’re trying too hard. Check out this week’s trend to see how brands are “getting real” with their consumers.