Being conscious of your place in the world – and acting on it – is en vogue.
Once upon a time, calling a trend or activity "woo-woo" was the ultimate criticism. Now, crystals and palm readings and horoscopes are back and bigger than ever.
Once regarded as a guilty pleasure, true crime is now one of the entertainment industry's biggest cash cows.
Facing increasing competition from streaming services and screens that travel with you anywhere, movie theaters are evolving to create new movie-watching experiences for people.
As consumers long for honesty in a world of fake news, #NoFilter trends like open sharing and advocacy are expanding far beyond the realm of social media.
Many television producers are opting to proactively embrace the current state of the union and adapt their plotlines to better reflect the goings-on in the real world. It's almost as if it's... reality TV?
Relegated for years to musty textbooks and sealed labs, science has become an integral part of pop culture. Whether it's in our classrooms or our entertainment, kids and adults alike are going mad again for science.
Men are prioritizing their personal appearance like never before and brands are finding that men have their own approach to their personal care that requires a slightly different approach to branding and marketing than you might expect.
Companies are being developed to offer innovative ways for consumers to be healthy in a hurry.
From the office, to the movies, to going out for dinner, American fashion has grown increasingly casual over the last several decades.