We are taking a break from our regularly scheduled trend reporting to discuss the failure of predictive data in this week’s election…
what can marketers learn? Check out Data Disaster.
Wine and cheese? What about stout and chocolates? Check out how drinkers, brewers, and party-hosters alike are taking cues from wine by pairing foods with craft beer.
Brands are building their business models on experiences that are meant to be shared simultaneously by onsite and offsite audiences…what happens when IRL meet WWW?
Young women support brands that are empowering… unless they’re trying too hard. Check out this week’s trend to see how brands are “getting real” with their consumers.
What does the popularity of “delayed justice” documentaries like "Making a Murderer” and “Amanda Knox” say about our society? Find out in this week’s trend: You Be the Judge.
Think it’s impossible to talk about the election without offending anyone? Think again. Check out this week’s trend, “Registration Innovation,” to see how smart brands are joining the conversation.
About to pick up your usual 6-pack of beer? Wait! First check out our latest trend on hyper-limited edition craft beers.
Why are evil TV characters suddenly so… relatable? Take a look at this week’s trend, The Evil Inside, to see how new shows are exploring the good and bad that exists in all of us.
Summer is that time of year when we think a little bit more about what we put into our bodies. Now we’re giving you one more area to consider when you think about what and how to eat. For many, food has taken on a role in how we treat what ails us. Food has become medicine.
What does "quality time" really mean in this always-on era? In this week’s trend, we look at how technology is evolving to actually bring people together…in real life!