SCOTT GELBER
President
In Scott’s 15+ years at Merkley, he has worked on a range of clients within the automotive, financial, pharmaceutical, luxury, CPG, dining and entertainment categories, with a focus in digital marketing and media activation. As President of Merkley+Partners, Scott is the future-focused force integrating strategy, creative, digital and media, core to embracing and driving change for brands and businesses, which is the backbone of Merkley’s philosophy.
During his tenure, Scott has led various internal initiatives that have significantly enhanced the agency’s digital and technical capabilities, leading to multiple new business wins and significant organic growth. In addition, he has put M+P on the forefront of the digital landscape by pioneering new targeting technologies, creating award-winning social campaigns and implementing advanced ROI measurement practices.
In a prior life, Scott was part of the integrated activation team at Zenith Optimedia, where he helped develop and launch their foundational Pathway Planning Process. Scott lives on Long Island with his wife and two children and fills his weekends with dance and cheerleading while fully embracing “dad mode.” He holds a BA from Fairfield University where he played 4 years of 1-AA football.
